The Beginner’s SEO Guide to 2018
Are you new to the world of SEO?
How to efficiently optimize your website to search engines?
Do you need to update your knowledge base?
Well, you are in the right place to learn what is SEO, The Beginner's SEO Guide to the best practices in 2018.
Provides comprehensive information that will put you up to speed with the most professional Search Engine Optimization Techniques.
In this SEO guide, you are going to learn what are the most useful tools in the market.
If you are a beginner follow our SEO guide.
What Exactly Is Search Engine Optimization (SEO)?
SEO is a very important marketing discipline with the objective of growing visibility in organic(non-paid) search engine results.
"Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results."
All major search engines like Google, Bing, and Yahoo have algorithms that classify the rankings positions of the web pages.
This way the search engines will only show the pages it considers most relevant to the users.
For example, in search results, Google will show first the pages it considers most relevant and authoritative.
Google analyzes the number and quality of links a website has to measure its authority.
SEO combines both the technical and creative elements required to improve your site rankings, increase traffic and awareness in search engines.
SEO Marketing Guide Dynamics
Many factors can make or break the SEO of the website, from the keywords you are using to the backlinks you have on your site.
With good SEO practices, you will have your site structure in a way that search engines will love.
Don’t get me wrong SEO is not just about optimizing the site to the search engine in a friendly way.
SEO is like art; it is all about making your site better for the end user while optimizing for the search engines needs.
This beginner guide is designed to describe all areas of SEO including an overview of the best SEO search engine tools.
SEO Website Guide Topics
From keywords to long tail keywords that are going to increase traffic to your site.
To the layout of your site, so that it becomes user-friendly not only to the search engines but also to the end-user.
Everything in this SEO guide is going to be layout effortlessly and straightforwardly.
In this guide, we map search engines best practices.
What this guide will explain is what search engine optimization is and give you the best SEO optimization tips.
Why Does My Website Need SEO Being Google So Smart?
Well, there are different types of search engines on the Internet.
They control more than 98% of all web traffic.
We cannot deny that social media and other types of traffic can generate many visits to your website.
However, when you are looking for something, in particular, you usually go to the search engine and type what you are looking for, and that is true for most Internet users.
Search engines are the primary method of navigation, and they are the ones that can provide best-targeted traffic.
Quite simply, people looking for what you are offering, it could be information, content, products, services, or anything else.
Here is a list of the most useful search engines:
In the previous examples of search engine sites, we started by point Google next by Bing and Yahoo since they are the top players in the field.
Those are the ones you should put most search engine optimization efforts.
Different Types of Search Engines:
Beginners Guide To Seo Search Engine Optimization For Dummies
Think of search engines as the roadways in which traffic flows.
Search queries are the words that users type into the search box; several studies have shown that search engine traffic is crucial to success.
Target traffic is the keystone of a website since it can provide revenue, exposure, publicity like no other channel of marketing.
Search engines can provide a list of websites in a matter of seconds.
They can point the right people to your website.
If for any reason the search engines are unable to find a website you are missing out major opportunities for revenue.
Many people underestimate the extraordinary value that keywords in the search queries add to their site.
The market presents an excellent opportunity to provide SEO tools services.
How Do Search Engines Know Which Websites To Show?
Search engines are incredibly sophisticated and continuously evolving.
At the beginning of the web, search engines were very simplistic, and search results were of limited value.
Over the years there was a vast effort to optimize the search results and relevance became more important than words counts.
Nowadays search engines can determine if the website, page, or document is, in fact, more valuable based on the information it contains.
Significant advances in google search engine tools made Google the powerhouse it is today.
There is no need for extreme SEO tools, what is necessary is a clear understanding of how search engines operate.
That is why you should invest in SEO optimization for your site.
To do that you need to know the right search engine optimization tactics.
Our SEO Guide Break That Even Further
We now know that search engine optimization is the process of optimizing your online content, in such a way that the search engine will prioritize your website when a user searches for a particular keyword that is related to your content.
Although there are many search engines, Google dominates with more than 90% of all the searches online.
Think of this guide as google 101 course and follow our website optimization techniques.
Google SEO 101 Crash Course
In our SEO crash course we what to focus on three components the search engine, the searcher and you.
Let’s say you have an article about how to make a beauty mask.
Your primary goal is that any user who searches for the phrase “beauty mask” finds your article in the top search results of the search engine.
How do you optimize your website for the top search results?
Web page search optimization is achieved by applying good SEO practices.
SEO is the process that you use to optimize your articles to make Google choose your posts.
You want to be in the top Search Engines results when someone searches for that particular keyword.
We what to make good use of Googles webmaster seo tools.
Let’s break the process even more:
Overview Search Engine Optimization Tips
When you want to find something online, you start by using the search engine, and nearly 75% of searchers begin with the searches on Google.
Add to that the fact that the first five results on Google get about 77% of all clicks, and you get the bigger picture of why search engine optimization is so crucial.
If you have a website that you need to rank, then you need to learn search engine optimization.
There’s a saying going around the web that goes something like this:
If you are not in the top five results of the first page of Google, you are not making money online.
So if you are on the second page of Google, you are not getting any traffic. However, to show up first in the search engine results, you need to know how search works.
It is crucial to have a good knowledge on Google search engine webmaster tools.
SEO Knowledge Basics - How Search Works :
The key to rank is in the algorithm Google uses; now the main problem is that it is secret and has over 200 determining factors that Google guards tightly.
Many people have attempted to crack the Google algorithm, and there is a great article from Backlinko that compile as many factors as possible into one huge list.
I would advise following Google SEO best guidelines practices.
However, now its time for you to choose a path.
You see there are three sides of the SEO force, and you will need to choose which side you want to join.
Beware the dark side because it is powerful.
White Hat Versus Black Hat
Luke, I am your search engine.
No, we are not going to Star Wars references.
Jokes aside you need to think of SEO as a long-term entrepreneur game instead of trying to hack the system and make a quick buck.
You are in this game for the long ride.
You should employ effective search engine optimization tactics.
Unfortunately, I cannot protect you from the dark side, and if you want to use SEO like a get-rich-quick scheme, then you are probably going to use blackhat SEO tactics.
Black Hat Main Goal
Blackhat SEO focuses mainly on optimizing your content just for the search engine. In this mindset, you do not care about human readability at all.
A blackhat user whats easy SEO techniques to hack the system.
The only thing you care is about ranking high.
You will probably use lots of spammy, low-quality content that nobody will want to backlink and that most likely will be banned.
Building something sustainable with this approach is impossible.
You will probably make money in the short term, but you will have to be on the lookout for search engines updates.
Moreover, you will spend much time trying to figure out how you can manipulate the rules to your advantage.
My Favorite Website Optimization Strategy
Now the good side of the force, this is my favorite, because, in the end, I want to build something I am proud of.
I what to have content that in the long run presents value.
Welcome to the world of white hat SEO, by using white hat tactics you are going to build a sustainable online business.
By using white hat SEO, you are creating content with your human audience in mind.
You are going to create the best possible content and make it very accessible to your users.
Because you are doing it according to the search engine rules.
You want a great user experience with relevance, with content that delivers value.
Unfortunately, things are more complicated because like in life things are not always black or white.
The same holds true for SEO.
Sometimes we have to be in the middle of the white versus black hat debates.
Sometimes being in the middle means being gray.
Gray Hat SEO, Even The Name Implies A Little Bit Of Both.
It is not as pure as the whitest of the white hats. However, it is not as manipulative as black hats can be.
You are not trying to harm, trick anyone or intentionally game the system with a gray hat tactic.
You are trying to get a real advantage over your competitors.
Although Google wants to make us believe that their standards are crystal clear, the reality is that they say many contradictory things.
For example, Google has said that they are not a fan of guest blogging to build links.
However, the majority of people use guest blogging to grow their brand.
It is one of the best ways to build awareness, generate high-quality traffic to your site, and to make a name in the industry.
Moreover, I firmly recommend using this strategy.
Guest posts are and will be in the future a great way to generate high-quality traffic back to your site.
The rules are not set in stone, and many people would even disagree with me on guest posting.
Moreover, that is perfectly fine, what we need to do is to use the data to our advantage.
Classic Link Building Technique
Our SEO guide is continuously evolving.
If the guest post tactic is providing high-quality traffic, why not use it?
That is why I believe that there is enough room for gray hat SEO tactics.
Below we give examples of search engines, link building tactics.
A great example is a classic link building technique; it consists of using scholarships to build links.
In some cases, people might say this is not ethical, and some will even say it does not work anymore.
The reality is it depends a lot on how you use it.
In this SEO guide, we try to give you the full picture.
However, for you to generate ROI, you need to be very scalable with your link building techniques.
With that in mind, that is why at the end of the day almost every scalable link building tactic is borderline black hat depending on your tactics.
I like the example that ROSS HUDGENS showed in an article multiple times, where even large brands like for example the New York Times have build links.
Isn’t This Again’s Google Search Optimization Rules?
For example, MailChimp will not even let supplement companies use their Email marketing service.
The same holds true for any other industry that operates in a more shading area like for example gambling, sexual enhancement drugs, etc.
Even law firms have troublesome times when building high-quality links.
That is why they resource to tactics like using the scholarship links approach as we mentioned before.
While we wait for the improvements of the search engine rankings algorithms and don’t get me wrong, the new Google algorithm evolutions like RankBrain, change things dramatically.
The issue is we still need to resort to some gray or even black hat tactics.
Like for example, creating your private blog network, most commonly known as PBN’s.
Despite Google’s repeated warning against this approach that results in getting your sites deindexed.
On-Page SEO Vs. Off-Page SEO Whats The Difference?
We can divide SEO into two broad categories: on-page SEO and off-page SEO.
On-page SEO ranking factors have a significant impact on your pages ability to rank.
The Content Of The Page
The content of a page is what determines the search result position in the search engine.
It is what the user came looking for, that is why its important to the search engines.
In fact, Google search engine services can help webmasters a lot.
However, in the end, what truly matters is our ability to create good content.
Moreover, from an SEO perspective, all good content has two main features.
Good content must satisfy user demand and be linkable.
You probably heard it before “content is king.” The Google search engine customer is happy when he finds the result that serves is needs in the best possible way.
When you Google.” best graphics cards.” You will get what Google believes to be the best graphics cards on the markets from all the Internet.
It is not just any graphics cards Google tries to give you exactly what you asked for.
Google is the giant that is today because it always tries to give you the best experience possible by delivering the most excellent content it can find.
How To Do Search Engine Optimization
How can I add my url to search engines for free?
In the past, you could stand out from the crowd by just delivering the best quality content.
Unfortunately, now it is not the case, it is still the starting point for your SEO effort.
Of course, that coming up with great content is not easy.
You will have to do a lot more research and have the ability to teach.
Your content needs to engage with people.
Fortunately, you do not have to start from scratch.
You can use a method called piggybacking of content that other people have created.
You use the content ideas in the foundation of your article making it longer, better and more in-depth.
Your content needs to be unique or at least pass CopyScape.
You can submit sitemap to all search engines free of any charge.
Don’t neglect Bing; you can read more about bing search hints here.
Please do not use auto Spin rewrite software; you will waste your time and money.
Try to follow our SEO guide tips in chapter 4.
Now, this is a great topic, I love doing keyword research, it is a crucial part of creating great content, and we have a dedicated section in our SEO guide.
Now you want to include your target keywords in your post headline, and you want to sprinkle it on the article.
The key is to choose a keyword before you start writing.
I suggest this method because it will look more natural in the writing process then stuffing keywords that don’t seem natural in the article context.
Please do not neglect this part of the process; it is vital, you should spend the most of your time learning how to do proper keyword research.
There vast resources on the Internet, for example, you can check this excellent article from Hubspot’s guide for beginners.
Using Keywords Seo Principles
If you find the time, please also read Backlinko’s definitive guide to keyword research it will help you tremendously.
Google has gotten a lot smarter over the years.
In the past, you could spam your keywords all over the article and rank.
Nowadays it is a different story since this will result in a Google penalty.
You need to think more strategically about where to put your keywords.
Try to keep the keyword density below 1.5%, more than that, and you will probably hurt more your rankings than improve them.
How To Seo Your Website
The keyword stuffing days are over, now the use of keywords it is much more about semantics.
Google has become increasingly good at interpreting the meaning of searchers keywords.
It now looks at the keywords and does a direct relationship with synonyms to understand what you mean when you type something in the search box.
You need to make sure that the keyword present is strategically essential and in the right places, like headlines, URLs, and of course in the meta-description.
Having those places covered is more than enough, there’s no need to mention your keywords all over your text.
Is The Content Fresh
There’s a great article by Hubspot that show that posting more frequently improves Google rankings.
However, what signals Google freshness is posting new content, and you can even update old content.
Your primary goal should be to update your site in a promptly way that benefits users with the clear objective of increasing clicks, user engagements, and fresh links.
The new Google mantra is fresh content, be relevant, and most importantly be useful.
That is why we keep mentioning it all over our SEO guide.
SERP Direct Answers
Try to have a simple writing style, fancy words and complicated sentences will not’s benefit you in the long run on the SEO game.
Good Content Is Linkable:
Today information is affected by supply and demand.
The best content is that which supplies the most substantial user demand with the best information as possible.
It does not matter if it is an infographic, a video, a simple image, or a single PDF.
What he needs to do to be considered good content is to supply a demand.
Title tags are extremely important because they help search engines to understand what your page is all about, not only that but they are the first impression many people have of your page.
Title tags are used in:
The URL shows the hierarchy of the information on the page.
This is information is what is used to determine the relevancy of the page by the search engines.
The search engine will use the URL structure to understand the relative importance and the relevant metrics to a given page.
SEO Best Practice
Content pages are the most important pages of any website they are the real reason why the visitor comes to that website.
Your ideal content page should be specific to a given topic and be hyper-relevance.
The purpose of the web-page should be stated in all the following areas:
The content itself should be unique on the Internet; it should cover a specific bit of information in much depth.
You can have the best content in the world, and it could even look great, but no one is going to see your content if you do not get any traffic.
Moreover, if you do get traffic to your website, you do not want your visitor to leave your site after viewing only one page.
If that happens then, Google considers this to be a bounce.
Unfortunately bounces are bad.
The higher your bounce rate, the worse your page will rank on Google.
Why Can't The Search Engines Figure Out What’s My Site Is All About Without SEO?
From an SEO perspective, it does not matter if your content is the best or the worst on the Internet if it is not linkable.
If a user cannot link to it, search engines will not like it very much.
As a result, the content will not be able to drive traffic to the given website.
An excellent example of this is AJAX-powered image slideshows, content that is only accessible after logging in, and content that cannot be reproduced or shared.
If your content is not linkable or that does not supply demand is terrible in the eyes of search engines.
Smart Enough To Do SEO?
Well, don’t sell yourself short.
If you apply the principles that we are going to teach you in this guide, not only you will save a lot of time and money.
But you will be amazed at what you can do by just applying simple steps one at a time.
Many people say that SEO is incredibly complicated, the thing is if you can understand the basics it becomes very easy.
Even a small amount of knowledge can have a huge impact.
The best part is that you can find SEO education widely available on the Internet, like in the guide you are reading right now.
If you combine this knowledge with a little bit of practice, you are on the path to becoming an SEO master.
For real this only depends on your willingness to learn, the time you are going to commit to it, and the level of complexity of your website.
Moreover, even if you want to hire someone to do this for you, in any case, you should have a firm grasp of the core concepts.
How Much Of This Guide To Do I Need To Read?
Well, that depends on how serious you are about improving your website search traffic, and if you are unfamiliar with SEO.
I recommend that you read this SEO guide from start to finish to learn seo basics.
A little bit of patient can go a long way.
You want your site to be a success.
You do not want to depend on others solely.
So grab a cup of coffee, relax, and follow each section of this guide.
They are essential for you to understand the most effective practices of search engine optimization.
Not only we made this guide extremely easy to understand, but we also did a printable PDF version for those who prefer to follow along instead of clicking on links to other web pages.