Boost Your Website Reach With Back-linking

We all want to make our website rank higher in the search engine results, for this to happen, we need to know how to do effective Back-Linking.

Search engines use sophisticated link analysis to know how web pages are related to each other.

This is why the more links you have on your website, from authority websites, the more popular your site will be in the search engines rankings.

Search engines algorithms analyze your link building structure to detect if your website is trustworthy and non-spammy, next it will determine if you are an authority in your niche.

How do links increase search engine rankings?

Search engines will give different values to links based on various factors.

One of the major factors is global popularity.

Search engines believe that the more popular a site is, the more sites are linking to it.

Link building is the process of getting other websites to link back to your website. This is how marketers and business owners drive reference traffic increased the site authority.

Search Engine Rankings

Building links are one of the most critical tactics used in search engine optimization because links are a signal to Google that your site represents quality and is worth of citation by others.

link building strategies

You should only engage in natural link building, with this mean is that you should not use manipulative tactics which are commonly known as black hat SEO, you want to build natural organic links.

A link to an authority website like CNN will have a significant impact on your ratings, then a link from a new build site that nobody knows.

You should think of link building has a task required for search ranking and traffic success.

Growing the link profile of your website is critical to your success.

Site Usability Rankings Connected To Your User Experience

Did you know that your website usability can affect your rankings directly in the search engines?

If you manage to improve both usability and user experience that your site visitors can improve your Google ranking position significantly.

We are going to take a closer look at each of those factors and explain how they are linked to SEO.

In this guide, you are going to learn concrete tips and suggestions that you can implement right away in your website, improving not only the usability but the user experience you offer to your users.

Importance Of SEO And Usability

importance of SEO and usability

We need to make a distinction between search engine optimization (SEO) and usability:

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    SEO is about using the appropriate techniques for our site to show up in the search queries, attracting the right users to our site.
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    Usability is all about the behavior that people have on your website, with the primary goal of increasing your conversion rates.

While SEO happens before usability, you need to have both in place for your website to succeed.

If your SEO is well taken care of, then you will get lots of traffic, but this does not mean that all those visitors will turn into customers.

The same is true if the site has excellent usability, but lousy SEO, there wouldn’t be any visitors to the site.

Although SEO and usability are focusing on different phases of the lead generation funnel, they complement each other in many ways; the problem is they can also conflict with each other.

Usability

Website usability 101

One thing is for certain, everyone who owns a website once it to have traffic as this is a crucial component of growth and monetization.

This is where search engine optimizations shine.

The problem is that people in desperation to get the love and affection of search engines, then to forget the importance of their website usability is a crucial component to traffic and user retention.

With the constant evolution of search engines and the more human-like they are in the way they rank results, website optimization presents more options giving you the opportunity to tweak and improve both usability and SEO of your website.

The term usability is used to describe the way a website user interface is user-friendly. When verifying a website for usability, you should consider how efficiently can your site visitors perform basic tasks without confusion or abandonment.

Ask yourself if the design provides all the necessary features.

Is it easy for your users to navigate throughout your website?

Can a first-time user find the information he was looking for with a minimum of effort?

Those are the types of questions that you should answer to determine if your site has good usability.

Website Usability.

To determine your website usability.

You should also factor, the efficiency of the design.

You can efficiently evaluate this by determining how quickly your users perform specific actions after they have been familiarizing with your layout.

You can easily measure your site usability by measuring the following:

  • •Effectiveness
  • •Efficiency
  • •Learnability
  • •Memorability
  • •Error Prevention and Recovery
  • •Searcher (User) Satisfaction
Efficient business man

Effectiveness

Don’t rely on your personal opinion about what you think your website usability should be.

Usability is all about achieving objectives and tasks with efficiency and minimum effort.

So, for you to measure the effectiveness of the website, you should evaluate the following:

  • •Can your users achieve their goals and complete specific tasks via the search engines and your site?
  • •Can your users find the desired information, navigate easily or complete specific actions on your website?
  • •If you determine that your users cannot achieve their objectives, what can you do to eliminate the obstacles or minimize their effects?

Don’t neglect the importance of the navigational queries, because the user goal is to go to a specific website.

Your primary objective is to help your users achieve that goal with ease.

You can evaluate this efficiently by performing additional queries to see which pages appear in the search listing.

  • •Vitamin C Vitamin.gov
  • •Vitamin C National Health Institute
  • •“Vitamin C” site: www.vitaminc.gov (with and without the quotes)
efficiency and SEO

Efficiency

First, you want to determine that the task completion is possible, your next task will be to see how efficiently users can complete their desire search objectives.

  • •Determined if your users can perform specific tasks fast on your website.
  • •Determine how many steps your users require to complete a simple search task.
  • •Determine what elements on your site prevented users from achieving their search goals.

You should be careful about not overgeneralizing efficiency.

You should not follow the three click rule.

The three click rule states that every piece of content on the website should take no more than three clicks for a user to be able to access it.

Many SEO professionals and many people at the user interface engineering disproved that rule a long time ago. You can read more about here Testing the Three-Click Rule.

The most important thing is task completion for your users.

assess web pages

Learn-ability

If you are the one playing the professional usability role. You should evaluate how quickly and easily your users learn how to use your website the first time they encounter it.

You should review and assess web pages items such as:

  • •Your site navigation, verify placement, formatting, and labeling.
  • •Your site, Click-ability.
  • •Your site, content labels and descriptions.

The main conclusion is that if your users have to spend time learning how to operate your website, they are just spending less time on completing their real objectives.

If your site is too hard to navigate, then your users will hit the back button.

Memorability

The main problem is that people have a short memory, and sometimes they exhibit the behavior of re-finding stuff they already learn.

While your users might not remember the name of the website of the web page where they initially found the content they were looking for, they do recognize the keyword phrases they used on Google or in any other search engine.

Once they get a glimpse of the title, snippet, or URL, or any content related to their search on a SERP, they will immediately click on it.

You want your sites to be memorable, and more accessible for your users to re-find search queries.

attention

Error Prevention and Recovery

There’s no such thing as a perfect website. Moreover, there is no such thing as an ideal search engine.

Sometimes it is not your fault simply; the search engine might not display the most appropriate page to the users.

Other times, your users will put keywords that are less than ideal to find your articles.

In any case, it is your job to prevent errors that you can detect on your website usability.

Your job is to monitor and evaluate the following:

  • •What are the more common errors that users and search engines typically make and encounter?
  • •How frequently do those errors occur?
  • •Moreover, finally, how severe are those errors?

Searcher (User) Satisfaction

It is excellent when your users can achieve their goals and complete search tasks efficiently, this way they rate the searcher experience as high.

On the contrary, if your users encounter too many roadblocks and cannot seem to find the content they are looking for, they will rate their searcher experience as low.

This is what search engines want to see, effectiveness, efficiency, memorability, learning ability, error prevention and finally searcher satisfaction.

So the next time you are designing your website.

Think about usability, make sure to have your users in mind.


Link Signals

Links signals that search engines use

For us to figure out how search engines assign a value to links, we need to explore the individual elements of a link.

We need to understand how the search engine evaluates those elements.

Although we do not know the proprietary metrics that the search engines use we can make some smart assumptions based’s on on the data we already have.

Global popularity

We can think of global popularity.

It has the total link authority oversight based on all the links that are pointing to the site from all around the Internet while having parameters that define what a good link is and that relationship to the link quantity.

This is a significant ranking factor, the quality of the incoming links are what makes the difference, a few links coming from a couple of authority websites are better than hundreds and hundreds of links coming from obscure or unrelated sites.

A great example is a website like Wikipedia that has thousands of diverse sites linking to it.

For you to earn trust and authority from the search engines, you will need the help of other link building partners and the more authoritative they are, the better.

Topic-specific popularity

Let ’s say for example that your website sells baby clothes, a link from a famous mommy blog will have much more impact in your rankings than one from surfing.

What this means is that links from sites that are within a topic-specific spectrum will have more importance than links from off-topic or unrelated websites.

Link building requires effort and creativity, and there are many ways of getting links.

Anchor text

Anchor text. It is nothing more than the text that appears highlighted in a hyperlink that you can click to open a target web page.

There are many direct, indirect ways of using anchor text to boost our SEO rankings.

We already know that keyword research, and on-page optimization are essential to rank a blog post.

We also need to incorporate the anchor text when linking to other articles and information.

We want to link back to our articles with anchor text by creating links that use our target keywords.

We also need to have attention when getting links from other domains to have a good ratio of important keywords related to our content.

You should use tools like SEMRUSH; Ahrefs check anchor text in your web pages, and on your competitor website.

TrustRank

Unfortunately, many people at the Internet resort to spam, there are estimates that there are more than 68% of web pages that are just spam.

With so much irrelevant content, search engines created systems that allow them to measure the trust of a website.

Universities, government websites, and even nonprofit organizations are some of the examples of very high trust domains.

If you manage to earn links from those highly trusted domains, you will have a significant boost to your ranking position.

TrustRank is a link analysis technique that is used by the search engines to separate useful web pages from spam web pages.

Back-Linking Neighborhood

Since spam can work in both ways, it is easy to deduct that if the website links to spam, then the site is spam itself.

Search engines can understand if your website is using spamming techniques by analyzing your link neighborhood.

What this means is that you should choose very wisely the sites you link to and be equally selective with the sites you ask links from.

Freshness

In the same way that links signals tend to decay over time, so will the popularity of your best articles.

A site that was once popular can lose is ranks if you are not constantly updating the content and earning new links.

You should always be trying to earn additional links to all of your website content.

You should revise the older content and updated it with more trustful information.

Search engines use an algorithm, commonly referred to as "FreshRank," to determine the freshness signals of links, this way they can assess the popularity and relevancy of your post.

Social sharing

With the advent of new social services like Facebook, Twitter and Google plus, there has been an explosion in the amount of content that is shared all over the Internet.

Socially shared links do not have a significant impact on the search engine’s algorithms for ranking.

However, they count a little nonetheless, so you should not neglect them.

Don’t neglect the rising importance of social media channels.

Back-Linking building link basics

For us to do effective seo link building.

We need to have strong social skills, excellent communication, creativity, and a lot of patience.

We know that the website to the links is not going to get any traffic, they are a vital part to increase our website visibility and trust.

Google’s algorithm ranks based on link quality.

The more links you have from her relevant and authoritative website, the better will be your position in the search results.

define link

What is linking?

Links help develop relationships with other entrepreneurs, and you need to start doing it.

Links are the primary means of online navigation.

We need to use links to go from one web page to another.

We associate links as a signal of authority and trust search engines also consider links like a vote of confidence from one website to another.

Links are a signal of authority trust and relevance to the search engines.

Links are the way that the majority of web navigation works and we need a good backlink strategy.

Whether it is social media channels, search, or just browsing a popular site, odds are you are clicking the link to move from one page to another.

There are three main types of link acquisition

editorial reach

"Natural" Editorial Links

We can define editorial link as a one-way link placed within the body of a content that attributes it to other websites to indicate a valid resource.

You can think of it as a form of citation on the web, that indicates that the destination of the link is the source of the content.

In link building, editorial links or one-way in-content links are the most powerful ones because they carried weights in signaling engines that particular content is offering a tremendous amount of value that other people should click it to read it.

It does not matter if the citation is a positive or negative evaluation of the source, it will still provide a considerable amount of weight regarding linking.

Manual "Outreach" Link Building

This form of link building involves a great deal of time investments, so I would advise you to develop a robust strategy to be worthwhile.

The first step is for you to create a persona.

You should decide if you are going to act like an agency or brand and choose the email with the correct domain name, this way you are going to ensure some level of credibility right from the start.

You should include an email signature that looks authentic, try to create an email signature for each persona you create.

Your primary goal is to establish an element of trust, and this is an excellent way of doing it.

You can use a tool like majestic to find the backlinks of your competitor and then to the outreach for those blogs for you to grab some links for yourself.

As I mentioned before, this is going to be a very tedious process, you will have to email lots of bloggers for links, you will have to submit your site to lots of directories, or you will even spend some money for listings of any kind.

Self-Created, Non-Editorial

Many websites offer the possibility for a user to create links throughout guest post signings, forum signatures, blog comments, etc.

Although those links provide lower value, they still have an impact on some sites.

Your site can even be penalized by the search engines If you pursue those type of links aggressively.

Today, those types of links are considered spammy and should be careful when using them.

Your first link building campaign

Plan your links

As with any marketing activity, the first task in any link building campaign is to define a good strategy and to set the goals you want to achieve in the set timeframe.

The problem is that link building is one of the most challenging activities to measure the success rate.

We know that the search engines classified each link weight with precise mathematical metrics.

However, it is impossible for us to access that information.

So we have to rely on some signals to help us build link value.

The metrics we use include the following:

ranking for relevant search terms

An excellent way for you to determine how high the search engine values a given page is for you to search for some of the keywords and phrases that page targets.

Let’s say for example you are trying to rank for the phrase “cat toy” if you manage to earn links from pages that already rank for this phrase will help your efforts significantly.

MozRank

MozRank (mR) allows you to see how popular a given page is on the Internet. If the page presents a high MozRank, then it will tend to rank better.

If a page has many links, the more popular it becomes. Links from authority sites like www.BBC.com or www.skynews.com will post page popularity more than unpopular websites.

It is possible for you to increase your page in MozRank by getting lots of links from semi-popular pages or a few links from very high authority pages.

Competitor's Back-links

You can get valuable information by analysing the backlinks from a website that is already ranking well for your target keyword phrase.

You can use tools like Open Site Explorer and discovered those links so that you can then target those domains when you are building your links.

Number of Links on a Page

There’s a great article named original PageRank formula, that explains that the value that the link passes is diluted if there are other links on the page.

That being said, it is better to be linked by a page that has few links then a page that has many links.

Domain Authority

Moz Domain Authority (commonly referred to DA) is calculated by analysing the Internet domain graph and comparing a specific domain to thousands of queries in Google.

Potential Referral Traffic

When you are doing your link building campaign, you should not focus solely on the search engines.

You want to have links that can send high amounts of direct click-through traffic.

Those types of links provide best the search engine value for rankings and have the bonus of sending targeted valuable visitors to your website.

Six samples of building strategies

1.Directories

Submitting to directories, a well known Seo strategy, but it also means that it can lead to spamming and manipulative abuses.

You can use local directories like Yelp that continue to rank well for specific terms and will drive traffic.

You can also find industry-specific directories that remain high-quality reference points for link building.

Acquire link from such places is a straightforward task. It is just finding them and submitting, for example, your business information.

2.Unlinked Brand Mentions

If you already have a business that is well-established with lots of PR activity then acquiring links from existing mentions of your brand can be an excellent strategy.

You can find many mentions of your company across the Internet, and many of them will link back to your website.

The main approach here is to find your brand mentions and if there is no link pointing back to your site you ask the website owner to add one.

3.Reverse Image Search

Similar to the previous strategy you can get links from brand mentions from a visual mention, let’s say for example in your logo that is being used on the site.

You can use Google image search and find your logo in a list of pages.

Then you can similarly target those pages and ask them to create an explicit link back to your website.

4. Link and resource lists

Another great way is if you have high-quality content, you should look to pages that list useful resources.

That way you could ask them to include your resource in their pages.


The most challenging part is finding those opportunities.


You can try to search for a broad version of your target keyword combined with the term links in Google.

5. Guest posting

Nowadays with directory submissions, guest posting has become a bit overused and very often open to abuse.

Still, there are some sectors where it is still beneficial to use a link building strategy.

You should create a piece of content for an external site that is industry relevant so that you can increase your brand awareness and gain a link back to your website.

The process does involve a few stages, you will need to find a relevant opportunity, then you have to produce the content and do the reach out for publication, but it can be quite rewarding.

6. Digital PR

Not this one is a challenging link building strategy because it involves taking a PR approach to link building.

You need to create an excellent story, then create a press release and try to get it in the major online newspapers and websites.

Although this is great, it is hard.

You will need to find the trending topic, create a survey about this topic then analyse the data you cover and spin it into a story that’s going to pick up by the press.

Use your money to buy links

The reality is that Google does not care if your link was paid or it was organic.

It is quite impossible to detect and discredits all paid links.

Although search engines put a lot of time and resources trying to find manipulative ways to try to gain influence.

The truth is that buying link still works.

Many professionals do it, but we do recommend that you try to build links naturally.

Sergio
 

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