KEYWORD RESEARCH GUIDE FOR SEO

With keyword research, we are trying to identify and optimize our website for specific words that people are typing in search engines.

Your primary objective is to connect with the correct audience at the right time, as such; keyword research will be a vital element for a successful search marketing campaign.

How to do keyword research for SEO

Keyword research is essential to your marketing success.

 It should be the first step in the SEO copywriting process before you write your website content, you will have to think about which search terms you want to be found by the search engine.

You need to figure ahead of time which words people will use when searching for the content.

We all want our sites to rank well for relevant, intense, driven keywords and good organic traffic.

We need to have a firm grasp on how to conduct keyword research and to be able to recognize which keywords are more worth our time and focus.

keyword analysis key to ranking position in the search engines.

We want our content to be compelling; we wanted to be selected by search engines as the best option for the users, the key is to use words that people are interested in and actively searching.

There is so much competition in the online world.

We need to stay in focus of our keyword research because there is no such thing as SEO without the right keywords for our content.

The magic begins when the user types words into a search box.

This simple act is fuel for our ranking position in the search engines. Ranking for the right keywords can boost your website to the top, or it can break your site.

keyword search understand your market's keywords

By understanding your market's keywords you not only learn which type of search terms and phrases you should use in your SEO, but you also learn a lot about your customers.

Your mindset should be about attracting the right kind of visitors to your website. It is always great to get visitors to our site, but getting target visitors who are interested in what we want to sell or advertise is our primary goal.

Keyword research can give you insights on possible shifts in demand, changing market conditions, and will provide you with a vision of what’s products or service a person is looking for in any given niche.

Benefits from keywords you need to know

Keyword selection search engine traffic

If you manage to muster the arts of finding great keywords for your business, not only you will benefit from more search engine traffic, but you will also know your customers better than any of your competitions.

Keyword selection is a crucial part of your site success, yet most people’s keywords research process looks at something like this:

importance of keyword selection

Well, with this guide we want to give you a very comprehensive step-by-step process that is going to show you exactly how to find words and phrases that your target audience uses to search the web.

We want to give you a proper foundation for keyword research.

This way, you will have a clear vision in which search terms your audience uses.

Have a clear phrase definition in your mind.

seo keywords research keyword Value

Let’s ask a simple question of how much is a keyword worth to your website?

If you own an online pet store, do you think you will make more sales from users searching for dog food, or cat's food?

Well, you can quickly know this information by using a keyword research tool.

Now the main issue is that those tools cannot show us directly how valuable it is to receive traffic from those searches, to understand the value of the keyword. We need to understand other parameters.

Learn how to search on Google.

Having a clear understanding of Google's search terms gives you an advantage.

How can you know the value of a keyword

can you know the value of a keyword

First, you should ask yourself is the keyword relevance of your website content?

Are users finding what they are looking for on your website when searching for those particular keywords?

Will they like the content?

Another important question is the type of traffic be able to be monetized and will it meet your goals?

If you can provide a positive answer to all of those questions, then you are in a good position.

Search for the term/phrase in the top search engines

You need to have a good understanding of which websites already rank for your keywords.

 This will allow you to have a valuable insight into the competition, and you will have a better understanding of on how hard it will be to rank for those given terms.

Look closely at keyword search volume, you can use tools like moz keyword tools or google keyword checker.

best way to do keyword research

Now is the time in which we are going to compile a list of our keywords.

We want to get in the head of our potential buyers.

So let’s think of what those people are looking for?

What kind of search terms, will they use when looking for your service or product?

You need to have a clear picture of your niche and your unique selling points, how you differentiate from your competitor’s.

Trying to make a list of the possible search terms manually is an arduous task.

Luckily for us, that are lots of tools which you can use for your keywords research that will make your life easier and we have a post of our recommended tools.

keyword search traffic | Define search intent

search terms

When someone enters a search query into the search engine is because he or she is looking for something in particular.

Your primary goal is to resolve the questions people have in your niche.

Next, you should have in the back of your mind the reason why people conduct a specific search.

Ask yourself why are they searching?

Is it because they are searching for an answer to a question they might have?

Are you looking for a specific website or there’s searching because they want to buy something?

Those are the questions you should ask yourself when planning your content.

Types of Intent

We are going to divide intent into four types:

Informational intent:

Basically, people are looking to find information on a specific topic.


Navigational intent:

People want to access a specific website. So they enter a specific term in the search engine.


Commercial intent:

This is composed of people that want to buy something or are doing some research before making a purchase.


Transnational intent:

This is the phase where people are looking to buy something after their commercial intent searches.

Long tail keywords and keyword demand

Longtail keywords and keyword demand

Let’s go back to the example of our online pet store; we would like to rank firsts for the keywords dog food.

Let’s say that we are going with the keyword dog food to have 5000 searches a day, or even 500 searches a day, but what is happening is that those popular search terms make up less than 30% of the searches that are performed on the web.


The remaining 70% lie in what we call the long tail of search.

The long tail contains hundreds of millions of unique searches that could be conducted a few times in any given day, but when taken together, they compromise the majority of the world search volume.


long contained keywords

Another thing to have in mind is that long contained keywords often convert better because they catch people when they are in the buying, conversion, phase.

For example, a person searching for dog food is probably browsing, and not ready to buy.

While someone is searching for the best price on dog food for Labradors is practically with his credit cards on his or her hand.

You need to understand the search demand process.

You can get much knowledge about keyword demand and keyword referrals from the following sources:

To recap here are the following points, you should choose to get the right keywords for your website:

  • 1- You need to make your list of keywords that your customers might use when looking for your information, product, service.
  • 2- You should try to include synonyms and misspellings.
  • 3- You want to use a search engine to search for those keywords so you can find your line competitors.
  • 4- You should then analyze your competitor’s website. 
  • 5- You should take notes of the keywords they use, and the ones you believe to be the best for your page titles and text headings.

analyze your competitive website

  • 1- You need to learn what keyword search send the most traffic to your competitor’s website.
  • 2- You can use a tool to analyze your competitive website and see the top five keywords by volume.

You can use Google keyword submission tool; it will show you how many monthly searches are being done for your keywords, and it also provides an approximate level of competition for each keyword.


Don’t forget that the market you are in determines whether you will be able to outrank your competition and sell your products.

Some markets are highly competitive, which large companies that dominate the search results completely.

You need to have in mind that those companies have huge budgets for marketing.

Sergio
 

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