Search Engines Tools And Services Why You Should Use Them

Our job as SEO’s is tough, with so many variables and so little time, we do need to use many Search Engines Tools.

The great thing is that the search engine themselves provides them because they want us as webmasters to create great sites with content and accessibility to our users.

They provide us with a variety of tools, which allow us to analyze our website statistics and optimize it.

Knowing the recommended search engines, the different types of search engines, and even the google sitemap format are all basic knowledge that will help when planning SEO strategies,

Not only that but those free resources will enable us to collect data points and visualize great unique opportunities exchanging information with the search engines.

Luckily for us there a lot of Search Engines Tools available.

We are going to identify and briefly explain the most common elements that each of the major search engines supports.

Search Engines Tools Most common protocols

Sitemaps

To put it simply, a sitemap is just a list of files that give hints to the search engines on how they should crawl your website.

The great thing about sitemaps is that they will help the search engines find and classify content on your website that they may have missed in the first crawlers queries.

There are many types of formats for sitemaps that can highlight many different types of content, like images, news, videos, and mobile.

You can check more details of those protocols at Sitemaps.org.

You can also build your sitemaps at XML-Sitemaps.com.

There are three varieties of sitemaps:

XML

Extensive Markup Language and this is the format we recommend

This is an excellent format for search engines to parse and it can be created by lots of sitemap generators being one of the most widely accepted format for sitemaps.

Another great feature is that it allows you to have very granular control of page parameters.

The downside is that it can produce a relatively large file size.

Because XML requires having an open tag and a close tag around each element, this will make the file size very large.

RSS

Really Simple Syndication or more commonly known as Rich Site Summary

RSS sitemaps are extremely acessable and can be efficiently coded to update when new content is added automatically.

Although they easy to maintain It is harder to manage them since there's lots of updating properties since they are a dialect of XML.

TxT

Search Engines Tools

The text sitemap format is straightforward to operate and has one URL per line with the maximum threshold of 50,000 lines.

Unfortunately, it does not provide the ability to add metadata to pages.

Robots.txt

The robots.txt file is a product of Robots Exclusion Protocol; it is a file stored on the site roots directory.

Like for example www.incomeSEOreview.com/robots.txt. This file gives instructions to the search engines crawlers that are visiting your site.

By using robots.txt, you can indicate to search engines which areas of your website you will like them to disallow bots from crawling.

As well, as showing the location of sitemap files and establish crawl delay parameters.

Available commands:

  • Disallow

Prevents search crawlers robots from accessing specific pages or folders.

  • Sitemap

Layouts the location of a website’s sitemap or sitemaps.

  • Crawl-Delay

The command that established the speed in seconds at which a robot can crawl a server.

An Example of Robots.txt

#Robots.txt www.incomeseoreview.com/robots.txt
User-agent: *
Disallow:

# Do not allow spambot to crawl any pages
User-agent: spambot
disallow: /

sitemap:www.incomeseoreview.com/sitemap.xml

Disclaimer Note

As a side note, you need to know that not all search crawlers follow robots.txt.

There are crawlers builds with bad intentions that are programmed to ignore this protocol and can quickly identify the location of private information.

We recommend that the location of administration sections and other private sections should not be included in the robots.txt file. Instead, you should use the meta-robots tag so that the search engines won't index your high-risk content.

Meta Robots

The meta-robots tag primary functions for the search engine robots:

  • Index (default value)
  • Noindex
  • None
  • Follow
  • Nofollow
  • Noarchive
  • Nosnippet

The meta robots tag creates page-level instructions for search engine bots.

The meta robots tag should be included in the head section of the HTML document.

Rel="Nofollow"

We already talk about backlinks and how a link is a vote of popularity for the search engines, The rel=nofollow attribute allows you to link to a resource, while not providing your vote for the search engine.

The "nofollow" tells search engines not to follow the link, although in some cases the crawlers will index the material anyway.

Those types of links pass less link value, commonly referred to juice, compared to the other counterpart. You should use this in a situation where you link to a  trusted source.

An Example of nofollow

<a href="http://www.incomeseoreview.com" title="Example" rel="nofollow">Example Link</a>

In the example above, the link juice of the link would not be passed to incomeseoreview.com as the rel=nofollow attribute has been added.

Rel="canonical"

Often, two or more copies of the same content appear on your website under different URLs.

For example, the following URLs can all refer to a single homepage:

  • http://www. incomeseoreview.com/
  • http://www. incomeseoreview.com/default.asp
  • http:// incomeseoreview.com/
  • http:// incomeseoreview.com/default.asp
  • http:// incomeseoreview.com/Default.asp

Unfortunately, those URLs appear as five separate pages to the search engines.

Since the content is identical on each page.

This can cause the search engine to devalue the content in the ranking in SERPS.

If you use the canonical tag, you can avoid this problem because you are telling the search robots, which page is the singular.

The search engine can figure this way what is the authoritative version that the search engine should count in the web results.

An Example of rel="canonical" for the URL http:// incomeseoreview.com/default.asp

<html>
<head>
<title>The Best SEO Tools</title>
<link rel="canonical" href="http://www. incomeseoreview.com">
</head>
<body>
<h1>Hello World</h1>
</body>
</html>

In the example above, rel=canonical tells robots that this page is a copy of http://www. incomeseoreview.com, and you should consider the latter URL as the canonical and authoritative one.


Google search engine webmaster tools

Google Search Console

Key Features

Preferred Domain -preferred domain is the one that a webmaster would like used to index their website pages.

For example, let’s say that the Webmaster specifies the following domain http://www.incomeseoreview.com/ and that Google finds a link to that site. 

It is formatted as http://incomeseoreview.com/, Google will treat that link as if were pointing at http://www.incomeseoreview.com/.

URL Parameters - You can indicate to Google information about each parameter on your website, such as "sort=price" and  "sessionid=3".

By doing this, you will help Google crawl your website more efficiently.

Crawl Rate -the crawl rate affects the speed of Google bots requests during the crawling process.

Malware -this is an excellent functionality Google will inform you if it has found any malware on your website.

This is extremely important, Malware creates a bad user experience, a breach of security and will hurt your rankings in the search engines.

Crawl Errors - This is great to determine if you have errors, such as 404s, Google bots will report any of those errors.

HTML Suggestions - Since Google wants to give their users the best possible experience it doesn’t like unfriendly HTML elements such as issues with meta-descriptions and title tags.

Sign Up for Google webmaster site

Your Website on the Web

Search engines provide tools that give you statistics that can help your SEO campaigns; you can analyse things like keyword impressions, click through rate’s, linking statistics and which pages are ranking in the top search results.

Site Configuration

This is a critical section that allows you to submit sitemaps, to tests robots.txt files, adjust sitelinks, this is also the area that controls the URL parameters, you can change the address requests. If for example, you move from one domain to another.

+1 Metrics

Let’s say that users like your content and want to share it on Google plus with the +1 button, the great thing is that this activity is often recorded in search results.

This way you can analyze those reports and improve your site’s performance in search results.

Labs

The lab section of search console is very can find the reports that Google considers still in the experimental stage, this data can be extremely useful to webmasters.

Because those reports indicate your site performance, which gives you an idea of high fast or slow, your site loads for users.

Bing Webmaster Tools

Sites Overview

Sites Overview - You can have an overall vision of all of your website performance in Bing-powered search results. You can analyze several metrics, like for example, pages indexed, click’s, the number of pages crawled for each site and impressions

Crawl Stats

Crawl Stats - In this section, you can view reports that tell you how many pages of your site Bing has crawled and any errors, it might have found.

In the same way as the Google search console, you can also submit sitemaps to help Bing discover and prioritize your content.

Index

Index - In this section, you can view and control how Bing indexes your web pages.

We can again compare it to the settings in the Google search console, in the same way, you can explore how your content is organized within Bing.

You can remove URLs from search results, submit URLs, adjust parameter settings and explore inbound links.

Traffic

Traffic - Bing Webmaster tools report impressions and click to rate data by combining Yahoo and Bing search results.

You could see the average position as well as the cost estimates if you were to buy any targeting ads for each keyword.

Sign Up

Moz Open Site Explorer

Moz Open Site Explorer

Moz's Open Site Explorer . It’s a great tool that provides valuable insight into your website and links.

Features:

Identify Powerful Links - Open Site Explorer displays all of your inbound links by their metrics, helping you to determine which links are most important.

Find the Strongest Linking Domains - This tool shows you the most powerful domains linking to your domain.

Analyze Link Anchor Text Distribution - Open Site Explorer shows you the distribution of the text people used when linking to you.

Head to Head Comparison View - This feature allows you to compare two websites to see why one is outranking the other.

Social Share Metrics - Measure Facebook Shares, Likes, Tweets, and +1's for any URL.

Conclusion

Although search engines exist for some time now only recently the start, providing better tools to help, webmasters improve the search results.

This is great for us to plan SEO campaigns. Google search engine submission tool is a great plus for us.

Even so, we need to have in mind that the search engines can only go so far to help us.

Moreover, that is possibly a trend to maintain in the future; it is our responsibility to analyze and chose the best SEO tactics to improve our site rankings.

The SEO tool industry is worth more than $65 billion and is always growing. Almost all marketers are planning to increase their SEO budgets to be competitive.

The more users appear online; the more users searches will be performed on search engines.

Therefore, there will be an increased necessity for more sophisticated Seo tools in general.

The most significant names on the block in the SEO tool arena are Moz, SEMrush, and SpyFu.

We should use a combination of paid and free tools to verify results in a position our sites better in the search engine rankings.

This is why we need to learn SEO and be up-to-date with the new tactics.

Sergio
 

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