Users Interaction With Search Engines

You need to know what your target audience is looking for, that way you can keep your audience and will be able to reach out to new users.

I believe in the importance of SEO, but one of the essential elements in building an online marketing strategy is always to have your audience in mind.

You want to give them relevant, accurate, engaging content, try to over deliver the best content possible.

You are building your website for your users, not for the search engines.

They are three main types of search queries that people make:

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    “Do” Which are Transitional Queries: For example, I want to do something, such as buying a concert ticket or watch a movie.
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    “Know” Which are Informational Queries: As an illustration, when I need information, like the name of a football team or the best burger joint in LA.
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    “Go” Those are Navigation Queries: When, for instance, I want to go to a particular place on the Internet, like twitter or the home page of MTV.

The importance of sEO for your website

Another question we should ask yourself is if when visitors type a query into the search box and are directed to your site, will they be satisfied with the content they find?

This is the primary question that the search engine will try to answer billions of times every day.

The search engine primary function is to provide relevant results to their users.

You should know what your target users are looking for and make sure that your website is the one with the content that will satisfy the users.

One can say that effective search engine optimization is about creating connections with your target audience.

Without those connections, there can be no traffic, which in turn does not generate any leads, and as a result, your brand has no exposure or sales.

We need to find a balance between the importance of SEO and user readability.

This is why a persona is important for your website

seo-persona

A persona can be a fictional representation of your ideal customer; you can base this on market research or real data that you have acquired about your existing customers.

What you are trying to do is create a persona that relates to your target audience.

You have to try to understand your audience, try to break down every expert of the lives and try to find a common connection.

In a way, SEO uses psychology; you should do your research when developing your personas for SEO.

Demographics are an essential factor to have in mind.

Most of the demographic information is going to, the marketing research data.

The key here is to ensure that information is accurate and up-to-date.

You will probably have to read more than just one report, and you have to make sure that the research findings are up-to-date.

Have in mind that things change very fast.

As such the importance of SEO strategies that rely on valid information.

When you are defining a persona demographics try to have a good understanding of the following:

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    How would they describe themselves?
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    What’s their age range?
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    What types of industry are there in?
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    What is their current level of employment?
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    Where do they live?

Humans are social creatures and as such.

They had a massive impact on the expansion of social media in the past decade.

People are now addicted to social media, so the people and groups that are more prevalent on social media sphere have a lot of influence.

Knowing where your user's hangout can lead to new linking opportunities, in fact, social dynamics can help you, especially in link building.

Try to use related niche is a way to cross promote and build a network with other businesses looking forward to targeting a similar audience to yours.

Although we are talking about demographics and social dynamics.

We need to touch a little on empathy since our goal is to create meaningful online connections that deliver real business results.

We need to connect and share our message in a way that resonates with our user's worldview.

This way will have a better understanding of how our audience interacts with the world.

This will be extremely important in creating messages that resonate with them on a personal level.

The real power of inbound marketing with SEO

inbound-marketing/importance-of-seo

The Real Power Of Inbound Marketing With SEO

Building a website is such an enormous task, and now you have to invest even more time, effort, and resources on SEO?

Unfortunately, yes.

When we look at search engine usage, we can see any data that is available from different studies from which we can extract the ones that are recent, relevant, and more valuable. 

Not only we can understand better how users search, but we can also grasp the real power of SEO.

While SEO helps search engine visibility to bring users to your website, which in turns provides a chance to convert them into customers.

Inbound marketing handles the part of convincing the user to convert.

If the two are done well, you will have a very efficient sales strategy.

Content is king

Content is king, creating good SEO requires an understanding of how search behavior and Google’s algorithms affect your results.

Google is continuously evolving, and now it is applying machine learning, artificial intelligence.

This new step is called RankBrain, and you should have it in high concentration.

The content on your website should be well written, or regional, entertaining, and be able to create emotions in your user.

On the user experience side, you want to minimize bounce rate, because that will signal Google that your users are not getting a good experience with your site.

So, for you to be able to provide a positive experience for your user.

Your content must be relevant, informative, and substantial internal linking strategy that allows users to find what they are looking for with a few clicks as possible.

While maintaining a more prolonged period on your website, do not forget the importance of SEO.

The way people use search engines has evolved over the years

Luckily the principles behind searching remained mostly the same. The search process usually follows the following steps:

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    1.The user need an answer, solution, or a piece of information about a topic.
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    2.The user then uses a string of words and phrases, commonly known as the “the query.”
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    3.Then the user puts “the query.” Into the search engine.
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    4.The user will browse through the results until you find a match to what he was looking for.
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    5.The user with click on a result.
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    6. The user will then proceed to scan for a solution, or a link to help them find that solution that is looking for.
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    7.If the user cannot find a solution or are not satisfied with the information, then he will return to the search engine results and search for another site that presents the solution.
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    8.The user will perform a new search with refinements to “the query.




Google leads the way in an October 2011 study by comScore:

Google led the U.S. core search market in April with 65.4 percent of the searches conducted, followed by Yahoo! with 17.2 percent, and Microsoft with 13.4 percent. (Microsoft powers Yahoo Search. In the real world, most webmasters see a much higher percentage of their traffic from Google than these numbers suggest.)

Americans alone conducted a staggering 20.3 billion searches in one month. Google accounted for 13.4 billion searches, followed by Yahoo! (3.3 billion), Microsoft (2.7 billion), Ask Network (518 million), and AOL LLC (277 million).

Total search powered by Google properties equaled 67.7 percent of all search queries, followed by Bing which powered 26.7 percent of all search.view

Billions spent on online marketing from an August 2011 Forrester report:
  • Online marketing costs will approach $77 billion in 2016.
  • This amount will represent 26% of all advertising budgets combined.
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Search is the new Yellow Pages from a Burke 2011 report:
  • 76% of respondents used search engines to find local business information, more than the number who turned to print Yellow Pages.
  • 67% had used search engines in the past 30 days to find local information, and only 23% responded that they had used online social networks as a local media source.
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An August 2011 Pew Internet study revealed:

The percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of 59% of all adult Internet users.

With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 61 percent of Internet users who use e-mail, arguably the Internet's all-time killer app, on a typical day. view

StatCounter Global Stats reports the top 5 search engines sending traffic worldwide:
  • Google sends 90.62% of traffic.
  • Yahoo! sends 3.78% of traffic.
  • Bing sends 3.72% of traffic.
  • Ask Jeeves sends .36% of traffic.
  • Baidu sends .35% of traffic.
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A 2011 study by Slingshot SEO reveals click-through rates for top rankings:

  • A #1 position in Google's search results receives 18.2% of all click-through traffic.
  • The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%.
  • A #1 position in Bing's search results averages a 9.66% click-through rate.
  • The total average click-through rate for first ten results was 52.32% for Google and 26.32% for Bing.
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There a real importance in SEO and a lot of data to process

Web search and Internet marketing through search engines have many metrics to have into consideration.

Even, where people’s eyes are drawn to the search results at the top of the page have importance.

There are also plug-ins that allow us to see the heat map of the web page.

We are now presented with a massive amount of research data, and we can come to some interesting conclusions about web search and marketing throughout search engines.

We can conclude that the search is very popular.

Moreover, it is only going to grow.

Every day new users use search engines, so this is a field that is just going to increase.

We can also say that search drives an incredible amount of both online and off-line economic related activities, people have in mind the of the importance of SEO.

We want a piece of the pie.

Our site needs to be in the first few results of the search engine.

By being in the top position of the results.

Not only, we can get the most considerable amount of traffic, but it also gives trust to consumers relative to the importance of the company or website.

Now we know that we need to dominate the foundations of SEO to achieve those goals.


Sergio
 

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