Website Metrics Meeting Your Goals

One of the things that most people struggle is to learn how to set goals for their marketing campaigns.

It may sound like a simple enough task, but establishing goal setting over time is something of an art.

It requires practice, constant refinement, focus and determination.

Learn to test your website metrics for your SEO efforts.

is my seo working?

  • How should you set goals that are challenging yet still achievable, what formula what can we use?
  • How many goals should you set up?
  • Should you focus on a new goal every week, month, semester, or year?

Let’s say you are starting out, you are a tiny company.

You need to achieve quick growth, in this scenario website metrics are a key component.

What seo monitor tactics should I employ?

How do you choose which goal is the most important one when you have hundreds of urgent things that you need to do?

How can you stay focus on your goals and not let stuff intervene in the way?

There always something new in the form of new opportunities or new tactics you want to try out.

Luckily this is something you will get better over time; you will find times you will struggle.

The easiest way to figure out how to do something.

Is to find someone more experienced than you.

Or someone that is good in that particular field, so you can study how they do it.

One of my main strategies is to reach out to several top marketers to learn how they set their goals.

Look at the way they stay focus on those goals and execute them without losing sight of the end goal.

website metrics you need to track

We know that every business is unique and that every website will have different methods to measure the most important data.

With this in mind, we tried to compile a list that is almost universal to your seo tracking website efforts.

We need to cover seo metrics that are critical to SEO, so we are not going to take in consideration more general metrics.

If you would like a more comprehensive analysis on the topic, you can read the following article of Choosing Web Analytics Key Performance Indicators by Avinash Kaushik.

Search engine percentage of referring visits

You should keep track of every traffic source for your website on a monthly basis, including:

  • Referral traffic: This type of traffic comes from links across the web, branding campaign links, or from a track able email campaign you are doing.
  • Direct navigation: Email links with tracking codes, bookmarks, typed in traffic, etc.
  • Search traffic: this is traffic that comes directly from the queries on the search engines.

Know your website metrics, you should have a firm grasp on the percentage.

This way you will have a grasp on the number that will defy your strong points and your weakness over time.

Let’s say that you see spiked traffic, the problem is that its coming from referral links with low relevance.

This is not a very good type of traffic.

So, if search engine traffic drops dramatically; this means you might be in trouble.

  • 1 Always track measurements from your google dashboard. 
  • 2 Always measure web traffic to determine your seo performance.

You should use this type of data to track and analyze your marketing efforts. Next you should plan accordingly for your traffic acquisition efforts.

Search engine referrals

There are several search engines in the market.

But the majority of search traffic in the US comes from three significant engines.


Google and the Yahoo Bing alliance.

The majority of the countries outside the US, have 85% of search traffic coming 
solely from Google.

With a few exceptions, Russia and China has their alternative to Google.

You should be able to measure the contribution of search traffic from each search engine.

We are going to lay out a variety of reasons:

market share volume contribution

You should try to compare the volume contribution of each search engine in relation to its estimated market share.

Visibility and drops

If for any reason the search traffic drops dramatically at any point.

You should be able to pinpoint the exact source of the decline based on search engine volume.

That way you can more easily diagnose the issue.

Now if the situation shows that there is a general drop in all the search engines, then the problem is more certainly one of accessibility.

If Google is the one that drops while the others search engines remain at the same previous levels.

Then this is an indication of a possible penalty or devaluation of your SEO efforts by Google.

Layouts strategic tactics

We can refer to the 80 20 rule.

It is very likely that some effort you put in your SEO campaign will have a more significant impact on some search engines than others.

Moreover, since the majority of English traffic is coming from Google, this is the search engine you should focus your efforts.

You should have an excellent on-page optimization tactics. Put a high emphasis on keyword inclusion and targeting reap.

Although you can have some excellent results with Bing and Yahoo.

Google is still the most widely used search engine.

If you can get specific anchor text links from a large number of relevant domains, you will have a more positive impact on Google than on the other search engines.

You need to be able to the find the tactics that are having more success with a particular search engine.

This way you will know where you need to focus your efforts.

Users referred to specific search engine terms and phrases


An essential piece of the puzzle is knowing what keywords generate more traffic to your website.

The good thing is that website metrics allows you to put a special effort tracking on those.

This way you can identify new trends and the right keywords. Check your website performance on critical search terms.

Next, you should try to find phrases or terms that are bringing more significant traffic that you have potentially under-optimize for.

The great thing is that you can find value in tracking search raffle counts for the top terms and phrases.

You will see those that are the most valuable to your business.

Moreover, if the trends are going in the wrong direction, you will be able to switch your efforts to correct the situation.

Statistics have shown that search traffic is increasing over the years.

So if you find a decline in the number of referrals, you will need to analyse your traffic.

You would need to check for seasonality issues.

Do an analysis of the keywords to the period you are in about the rankings.

The conversion rate about search query terms or phrase

For you to stay focused and organised you need to have a firm grasp of conversion.

Let’s say for example that 7.8% of visitors reach SEO income review website, with the query SEO tools. And that 28% of those visitors sign up to our newsletter during that visit.

This is an excellent conversion rate than most of the thousands of keywords used to find our site.

Moreover, this is the type of information used to optimize and define the objectives your marketing efforts.

You should check your ranking position, and you should try to improve this position to increase conversions.

By using an excellent analytic tool, you could see how many visitors had landed on the page that you want.

This way you can try to improve the visitor experience on that page and increase conversion rates.

This simple traffic strategy provides excellent benefits in the long run.

  • You should because of the finding keywords that will send more visitors to your website. 
  • This way you will have a higher chance to convert them to paying customers.

Start by increasing focus on rankings and on improving the landing pages.

  • Put special attention on pages that your users visit the most. 
  • This way you will have the excellent spiking conversion rates.
  • Analyze the data and see how it is affecting conversion as well.

Keep track of the number of pages receiving traffic from search engines

Number Of Pages Receiving Traffic

It is vital that you have the information that allows you to know the number of pages that received search engine traffic.

This way you can analyze this essential metric to determine your SEO performance.

By examining this number, we can get a glimpse into indexation, and know what pages search engines are using in their indexes.

If you have an extensive site, you can use this metric to determine if you have success or failure.

To improve this, you need to work on issues like site architecture, XML sitemaps, link acquisition, and the uniqueness of content and metadata.

This way you can analyse the common trends and see a possible increase in traffic on specific pages, website metrics are essential.

You want to keep a close eye on pages that are receiving search traffic to use them as a long tail metric.

Many other analytics data points are of great importance.

But the ones we have mentioned are the ones that are going to give you greatest value to your SEO campaigns.

Analytics software which one is the right tool for the job?

Paid Tools:

Free Tools:

If you do not know which tool to choose you can read a great article:

 How to Choose a Web Analytics Tool: A Radical Alternative from Avinash Kaushik and although it is an old article it still very relevant today.

Choosing the right seo rank tracking software is a difficult task especially with so many options in the free tools department. We would advise you to use Google analytics.

Not only is the most commonly adopted one for this task, but you can find lots of tutorials and guides online.

Also, you have the advantage of Google analytics being cross integration platform compatible with other Google products. You will appreciate the integration with the Search Console, AdWords, and AdSense.

Honestly it does not matter which analytics software you choose.

What you need to do is start testing pages on your site to determine the effectiveness of your SEO campaign. For this good website metrics are a key ingredient to success.

Search engine optimization metrics for measuring

It is challenging to optimize our website for specific behavior of search engines since the algorithms are not being
publicly available.

Luckily we can use a combination of tactics to be effective in monitoring seo performance
of our website. 

Since we can get available data to help us track the variables that influence ranking, and fluctuations in ranking signals.

We can even use a search engine to gain a competitive advantage by structuring smart queries and reviewing the data that search engines have already published.

By employing the techniques that we have learned with quality analytics software and SEO tactics we can formulate an action plan for optimizing our website.

Google site Query

Allows you to restrict your search to a specific site like for example site:

This is a useful technique to see the number and list of pages indexed on a particular domain.

We can expend the value by adding additional queries parameters.

Like for example, site: inurl: tools, this will allow you to see only the pages in Google index that are in the blog and contain the word blocks in the URL.

You will see that this number will fluctuate, but it is a decent rough measurement.

Google trends

At, you can research keyword popularity and search volume over time.

You can easily access this in your Google account to get more productive data, including specific numbers instead of the generic trend-lines.

Block search link query

Search links in a blog (e.g., link: Google’s regular link query operator can sometimes be useless.

The significant part is that they block search queries high-quality results, that you can sort by date range and relevance which can help us in the long run.

Bing site query

You can restrict your query to a specific site (e.g.,

The same way like Google, Bing allows for queries to show the number and list of pages in their index from a given website.

The main difference is that Bing counts are given to considerable fluctuation, rendering the utility of the data to a lower degree.

Bing IP query

This is an excellent way for you to restrict your required to specific IP address (e.g., IP:

This type of query will show pages that Microsoft engines have found on the given IP address.

This is very useful to identify info web pages hosted on a shared provider or to find other sites hosted on the same IP.

Bing ads intelligence

Bing Ads Intelligence has a variety of keyword research and audience intelligence tools; this is primarily intended for search and display advertising.

Moreover, we are not going to dive deep into the value of each tool; we are just mentioning that is worth investigating, and many of these tools can be directly applied to SEO.

Watch factors play the most impact is on the brand search engine ranking?

We already know that search engines do not publish their algorithms.

How we can monitor search engine rankings?

Knowledge of how a website gets ranking comes from lots of research, experimentation, and your limited resources.

That being said there are a few accepted truths to how ranking works.

We can determine rank based on hundreds or more of on-site and off-site factors.

On-site factors

You need to make sure that you have unique, high-quality, and relevant content on your site.
The content that the user sees in your website.

Even the metadata that only the search engine reads should be of high quality and relevancy.

You should create your content with the user in mind.

Making sure to focus each page or articles around the main keywords or phrases that you have decided to target.

Off-site factors

Search engines crawl bots are continually crawling the Internet and indexing content to understand the purpose of it.

The more times that Google sees your brand referencing relevant content from other sites, the more Google will give benefits to your ranking.

The importance of content creation in raising rankings

Content is very important.

Search engines are designed to get you off their site as fast as possible by helping you find the content you are looking for on the first try.

On that first query, the search engines are going to serve around ten results that have an enormous diversity of information.

So if you create good and unique content on your website, this is giving Google a reason to elevate your rankings in the top 10 list.

Unfortunately, many people put too much emphasis on the keyword rankings and not enough emphasis on the results. 

High rankings mean nothing if your users do not click on the result.

Also, you should use long-tail keywords those that have 3 to 5 words in the phrase, which offers have much higher conversion rates.

Choosing keywords is both an art and a science. The art is getting into the mind of users and knowing what they will type in the search field to find what you have on your website.

Think about yourself as a user what would you search for to get to your website.

The science is the part in which you take the search terms that will bring in the most high-quality traffic.

Google’s ad words offer a free keyword tool that can help you tremendously in getting started.

edible arrangements tracking of your data will Get Traffic

You should analyze your organic search traffic on a regular basis.

This way you will be able to identify any possible changes that could state a problem with the search presence.

It will be easier for you to understand if you are suffering from a penalty or an algorithm change.

It will also help you find your strongest and weakest points in your SEO strategy.

You can organize your data through segmentation, dashboards, and custom reports.

Google analytics will provide you all that data at your fingertips.

After you have created your own custom reports, dashboards, and segments, you should start to monitoring changing trends.

You should keep a close eye for changes in the number of sessions.

There’s a variety of ways from which you can use Google analytics to optimize and organize your SEO strategy based on organic search traffic from Google.

Applying the data

Now you have the seo tracking metrics from your website. 

But that is useless if you cannot efficiently interpret and put in place changes to correct your SEO campaign.

Below we are going to lists the most common directional signals obtained by tracking data points and offered suggestions on how you can capitalize on them.

Fluctuation in search engine page and link count numbers.

One thing is for sure the numbers that are reported’s in "site:" and "link:" queries are not exact.

We need to use caution and don’t worry about the fluctuations unless you verify that traffic drops go with them.

Let’s say for example Yahoo reports between 700,000 and 1 million links to the domain.

We do not want to gain or lose hundreds of thousands of links each day.

So this variability provides very little guidance about our actual link building growth or shrinkage.

But, if drops and links or pages indexes coincide which the traffic referral drops from the search engine.

Then you may be experiencing a real loss of link juice or worse a loss of index session due to some type of penalty, hacking or malware.

You should perform an analysis using your web analysis and Google's Search Console can help you identify serious website metrics problems.

Losing search traffic from a single engine

Let’s say that your traffic is coming from a single engine and that traffic is shrinking for a wide variety of search queries.

Then a small number of possibilities exist.

We need to identify the culprits and investigate.

We can visit forums like Cre8asite, HighRankings, Google’s Groups for Webmasters and the Moz Community there always great people there that can help us with our problem.

For example, if you are under a penalty at the search engine for violating search quality or terms of service to the guideline.

Alternatively, if you have accidentally blocked access to that search engine crawler.

Moreover, in that instance, you have double check your robots.txt file and meta-robots tags to see if there are any issues.

A possible problem is if the search engine has changed the ranking algorithm and affection that no longer favors your website.

This can most commonly happen because links pointing to your website have been evaluated in some way.

This is common in websites that engage in manual link building campaigns of low quality links.

seo tracking Losing search traffic from a single engine

The most likely thing is that you have done something on your website to block web crawlers or stop indexation.

There may be something in the robots.txt or meta robots tags, a DNS resolution issue, a problem with hosting or some other technical breakdowns.

If this happens, you need to talk to a system administration, web developer, or hosting provider.

Moreover you can review all those options and analyze your Webmaster to account to determine potential losses.

website metrics Individual ranking fluctuations

Website Metrics image

Gaining or losing ranking positions from one or more terms of phrases happens every day thousands of times to millions of pages.

In general there is nothing to be worried about.

It is the nature of ranking algorithms to be fluctuating along the day; your competitors will gain and lose links.

Also, the on-page SEO tactics will influence the process.

Keep in mind that search engines vary between indexes and may sometimes even make mistakes in their crawling, inclusion, or ranking process.

Now imagine that a dramatic ranking decrease occurs in your website.

This is the time you need to be careful and review on-page elements for any problems of over optimization or violation of guidelines.

Moreover, we already mentioned which guidelines you should not violate like cloaking, keyword stuffing etc.

You should check to see if any link has recently been gained or lost.

Sudden spikes in rankings for new content, or a temporary period of high visibility followed by a dramatic drop is standard.

This is referred to as the freshness boost.

positive increasing the link metrics without the ranking increases

Many times people assume that they
just have to apply traditional SEO, on-page optimization, link acquisition, to their website.

And that they would get immediate results.

This is not what happens especially for new sites.

Pages and content that have had competition, ranking improvements will take time to rank. Even earning lots of excellent links it is not a sure thing to reach the top position.

You need to have in mind that search engines not only have to crawl all those pages when you have acquired links but they also need to index and process them.

The critical thing is to know that metrics and rankings that you are seeking may be days or even months behind the process.

What about now


Congratulations you are truly ready to start optimizing your website with all the tips and tricks we showed you. 

You made it through the entire beginner’s guide to SEO, you are ready for website metrics implementation.

You should begin to implementing them and improve the search results in the major search engines.

If you are stuck at some point returned to this guide because it will continuously be updated with new tactics.